YouTube™

About 35 video hours of new video are currently being uploaded in the video portal YouTube™ every minute. According to YouTube™, the number of video hours that are being uploaded every 60 days is more than the hours of movies the three biggest US broadcasters have produced in 60 years. In addition, YouTube™ videos have a huge spectrum of subjects: music videos, coaching, commercials, TV clips, trailer, funny and private videotapes showing parties, friends or children – the list goes on and on.

Also, due to this huge video library, YouTube™ is the second most used search engine in the world after Google™ search. To stand out from the pack is not just luck, but a smart YouTube™ marketing strategy.

YouTube™ complements your Social Media strategy

YouTube™ is one of the most important Social Media platforms. If you want a presence there, know it is not enough just to create a channel and upload some videos. The communication and the interaction with other users as well as a permanent optimization and development have priority not only in all social networks, but also on YouTube™. Of course, good videos are the basis of a successful YouTube™ performance; YouTubers love watching creative, exciting, innovative, funny and even self-ironic video clips. A sales video you send clients will be rarely watched.

Developing YouTube™ strategies

To become successful on YouTube™ requires a comprehensive strategy, and should be integrated into the entire marketing campaign.

If you would like to realize the Social Media Marketing with external Social Media experts it is useful to start the measures on YouTube™ with a workshop. During this, the service provider has the chance to learn more about your company, your products and your goals in Social Media. Then he develops a YouTube™ strategy, and if requested, an entire Social Media Marketing strategy. If you like, you can run the entire strategy in-house, or you can allow the experts to manage the project with close collaboration with you.