Twitter is a system that allows one to send short text messages of 140 characters. These messages, called tweets, can be received by anyone, who subscribes to the sender or for a particular subject. In Twitter, subjects are denoted with the use of the ‘#’ symbol, called a hashtag. Companies often find the 140 character limit to be a challenge: There is no room for catchy phrases or slogans; one must immediately come to the point.
Twitter is one of the fastest communication channels
Twitter ranks among the most important Social Media channels and is being used by a lot of national and international corporations as an additional marketing instrument.
Twitter is an excellent way to quickly disseminate news to a large population: the main advantage to Twitter is its speed. In fact, many news agencies have found Twitter is usually the first place to find news on special events or accidents. Remember the accident of the airplane, making a forced landing on the Hudson River in New York. There were photos and messages on twitter, before any reporter or journalist knew about it. This is definitely a channel to keep up to date on what people are saying about your company and gives you a chance to react in a timely manner.
With only 140 characters, you must have a clear concept
Twitter shouldn’t be the only channel for your message, but one that complements your total marketing effort. Followers can easily become annoyed if you only put link after link to your website, blatant advertisements or Facebook news; most people do not like automated messages and will quit following your tweets if that happens. Your tweets should contain value. Before posting a tweet you should think about what you want to say and what goal you want to achieve by saying it. A concept for the 140 characters is absolutely essential.
Social Media experts can help you to develop a Twitter strategy and to show how you can use that channel to reach your goals. They will also actively support you and will be always on hand with help and advice for you in the fast moving Twitter landscape.
