SEO content
A website should provide interesting content and add value. Although many website operators claim to have this goal, not all of them fulfill it. “Content” refers to the entirety of your website contents: text, videos, pictures and other things you’ve included. Apart from interesting or exiting topics your content becomes SEO content when it also satisfies specific criteria of the Search Engine Optimization. These criteria specify that texts, videos and pictures can be easily understood by search engines.
When talking about SEO content, most of the time it means “textual content”. Because search engines are machines, text is the most understood element of SEO content. Factors about text can easily be analyzed: such as how many times a textual phrase occurs on a page, how the keyword is used in a sentence, and where on the page it is placed. These factors determine what relevance a page and website have for any given topic. If other on- and offsite factors point to the same topic or idea, then there is a good chance the SEO content will be listed in the search results for that topic or phrase.
Content only contributes to the relevance of a topic, but also to link building. Interesting content is more likely to be linked to by other webmasters. So, when creating SEO content, you should keep in the reader in mind and remember the following sentence from Google™ Webmaster Help: Write for the reader, not for search engines.
Creation of SEO content is interdisciplinary
While text on the website should satisfy all the criteria of search engines, it can also provide content for specific keyword phrases or to support videos and pictures. The basis of that is the ranking analysis: The page ranking for a specific keyword can be strengthened with a targeted inclusion of SEO content or with a content optimization. For the keywords or phrases which are not included in the site, landing pages can be created to feed visitors into the main site. Also, text content can add relevance to videos and pictures by describing what the machines can’t see.
The keyword matrix and ranking analysis show where SEO content could positively influence ranking for a specific keyword. This means that the subject of the content arises not only from the creativity of the author, the subject of the content is fed by what people are typing into search engines. Creativity is needed to write content to demonstrate the relevance of a subject to the search engine, while at the same time, not be seen as content just for search engines by the reader. This task requires language skills and knowledge of Search Engine Optimization.
