Search Engine Optimization (SEO)

Search Engine Optimization is a part of Online Marketing and concerns ranking your website better on search engine result pages (SERPs). Search engine algorithms take into account a variety of criteria, both on and off your site, to determine how your site will rank in their search results for any given search term. Search Engine Optimization is the act of optimizing your site to those criteria, so that your website will be among the top positions of the search engine results for keywords that are relevant to your site. For you as a merchant, that means more web traffic, more sales and more money in your pocket.

Users focus is on the first few search results. So, the aim of SEO is to place your site on the first page of results – whether as a normal search result or as a part of a Universal Search™ (videos, images etc.).

Because search engines are constantly modifying their algorithms, SEO is a never-ending job. Continuous optimization, which adapts itself to new criteria and search engine features, is needed. Success in SEO requires specialists who keep up-to-date on the search engines ever-changing algorithms, and who know how to react to the large or small algorithm changes.

Search Engine Optimization by B2 Performance

At the beginning of each Search Engine Optimization program, we focus on a comprehensive analysis of your website. In this manner, we get an idea of the status quo and are able to formulate optimal recommendations. If requested, it can be translated by our SEO-team into different languages and delivered for several countries. Of course we are also on hand with advice for you if you decide for in-house Search Engine Optimization.

Our Search Engine Optimization service contains:

SEO analysis
Keyword and potential analysis
Backlink analysis and link building
Preparation and optimization of SEO content
Our own SEO tool B2Suite

We are happy to prepare you an offer for a SEO analysis and to support you on Search Engine Optimization of your website. Request further information or an analysis now.