YouTube™ Insight
YouTube™ Insight is a self-service analytics and reporting tool that enables you to view detailed statistics about the audience for the videos you upload. It delivers information and evaluations about your entire channel or single videos. YouTube™ Insight can show, for example, how many times the videos have been shown in a specific time period. It can also reveal where the users come from as well as some demographic data of them such as age and gender.
As well as how many visitors saw your videos, it is also interesting how people found a specific video. YouTube™ Insight offers a “discovery” function that shows data about when and how users found your video. The internal YouTube™ search and the “suggestions” field, which shows similar videos, bring often the most visitors. The channel owner also finds where his video has been imbedded or in which external pages it can be found.
Optimizing your YouTube™ channel with YouTube™ Insight
The data from YouTube™ Insight can help to optimize the channel and make it more successful in the future. The channel operator finds out not only where viewers came from, but also which search words they typed in before coming to the video. In this manner you get important information for optimizing the title, the description and the tags, so you can generate more views in the future.
Hotspot is another function of YouTube™ Insight that delivers helpful information. It shows, in the form of a curve, which time the video stopped playing. If the curve decreases rapidly at a specific point, it means, a lot of viewers stopped watching. The video content at this point needs to be analyzed – this can help to understand, what could be done better in future video productions.
YouTube™ Insight delivers a lot of interesting data which is very useful for the optimization of Social Media strategies. While private users are primarily interested in the amount of views, corporations can use YouTube™ Insight also for increasing the success of their own videos as well as for finding out more about their target group.
