Video optimization
Each minute, 35 hours of new video are being uploaded on YouTube™. A directed video optimization can insure your video won’t disappear to the bottom of the pile. Optimizing videos gives them better placement in YouTube™ search as well as Google™ search. Video optimization, which has the aim to achieve rankings in search engines, is also called video SEO.
Video optimization – before the shoot
- High definition videos are preferred: High Definition (HD) quality
- 4:3 or 16:9 are the ideal format for players
- Videos in landscape mode are standard
Measures for video optimization during upload:
- Define the search requests/keywords the video should be found with.
- File name: The name of the video file should correspond to the subsequent title on YouTube™ and contain the keyword.
- Title: The title should be significant and contain the keyword.
- Description: The video description shouldn’t consist of more than 1,000 characters. It appears right below the video – the first lines are always visible, the further text must be actively displayed by the user. The description provides space for placing the keywords and the calls to action.
- Tag: Here you can list the keywords using about 100 characters.
- Thumbnail: The thumbnail should raise the interest and animate the user to click. It must be a clearly recognizable, meaningful snapshot.
Indirect video optimization
YouTube™ ranking depends on some other factors: the quantity of channel subscribers and the views or how many times the video has been added to a playlist. To influence these factors positively it requires intensive channel maintenance and networking inside the video platform.
Video optimization for ranking in search engines
Video optimization can also help videos to rank well in search engines. Just as in classic SEO, the backlinks to your video raise the relevance of your video in search results. You can establish them by yourself or they can be generated via viral marketing.
You’ll also want to consider that you don’t just want to generate video views; you also want to direct users to your website. So, the video should contain a reference to the website, whose URL is also being specified in the description. Links to the website should be also found on the channel page.
