Facebook analysis
Marketing through social sites such as Facebook may have many different goals: service and customer loyalty, construction of brand and product awareness, public relations or supporting the field of human resources. Increasing sales is usually an indirect target of activities on social network pages. Apart from the purchases on Facebook shops, the success of Social Media Marketing is difficult to measure – the number of fans and “like it”-clicks isn’t a measure for success or non-success.
Facebook analysis with Insights
Social Media is only successful when users show an interest in the corporation or the brand, communicate or interact, join a community or register for a newsletter. Thus, it is essential to analyze the activities that happen on Facebook.
To do this, Facebook offers its own analysis tool – Facebook Insights. This tool provides interesting data on the development of a Facebook page. It delivers not only information about how the number of fans has varied in the course of time, but also analyzes which posts have received the most feedback and have been shared and how many “likes” any post has. These results can be very helpful: you find out when your fans are being most active and which themes hit the mark.
Also, Facebook analysis shows interesting data for marketing strategists. You find out the age and the gender of the fans as well as in which country or even in which city they live. Facebook Insights also shows how the “like it”-button on your website or corporate blog has been utilized. By analyzing this data, a strategy can be successfully adapted.
Apart from the analysis tool of Facebook, there are other tools which help to analyze various activities within social networks; to track and handle reputation management as well as to understand the trends and preferences of your friends, followers and subscribers.
Analyzing effects on the website
Finding out whether your online shop or website benefits from the presence on Facebook requires an analysis of your site. Where do visitors come from? Which links on Facebook did they click? What did those visitors do on your site? The analysis of your Facebook presence is therefore a combination of the results of Insights and the statistics of your site’s analytics tools.
