Facebook Ads
Facebook Ads are advertisements that are displayed on the social network Facebook.
With several million Facebook users worldwide, Facebook is a worthwhile group to consider for advertisers – especially since these users reveal a lot of information about themselves and their interests. Facebook Ads can be specially tailored to take this information into consideration. One can define user groups and present them specific advertisements, for example, if you want an ad to be displayed for female users between 20 and 35, who live in the UK are interested in “fashion”. With the ability to tailor advertising so closely, one can minimize cost by showing ads to only those who are most likely to want the product or service.
Possible Facebook Ads
Facebook provides two different opportunities to advertise inside its network: Self-Service Ads, and Engagement Ads.
Facebook Self-Service Ads are just what they sound like: ads that can be managed by yourself with the Facebook advertising manager interface. Advertising text can be 130 characters and you are able to integrate one image. With these ads, you can link to a corresponding Facebook page or your own website. This form of advertising requires no minimum monthly spend – billing is on a Cost-Per-Click (CPC) or Cost per thousand impressions (CPM) basis.
Facebook Engagement Ads are only booked via the Facebook sales team, but they allow more options for your advertisements. For example, this form of advertising makes it possible to incorporate a “like” button, a video, an event that is being applied on Facebook, or a questionnaire. If you want to use Facebook Engagement Ads, you have to budget not less than $10,000 US, €5,000 Euros, or £5,000 UK.
As with all PPC campaigns, monitoring and optimizing are key factors for success. If you’d like to advertise your corporation via Facebook Ads, Social Media experts would be glad to support you in developing concepts and find the best fit of self-service or engagement ads for your company.
