Content workshop
Content workshops are particularly interesting for those who want to generate and to optimize content using their own copywriters. If you have sufficient staff for your activities in Online Marketing, you should first inform yourself of the current state of SEO, because this field changes from month to month. There are no hard and fast rules for content creation, which are eternal. In a few hours, a content workshop can deepen the knowledge of single editors or the entire team. Of course, you can read a lot about SEO on the Internet; however, it is difficult to tell if that information is reliable and up-to-date. And, it’s often difficult to get questions answered by the author or a specialist.
Individual content workshop
In a content workshop, you’ll work with SEO experts who will train your staff and will show them what a well-optimized text should look like. The relationship between content and other SEO disciplines will be fully explained and various tips and tricks shown to make the whole process easier. Then, examples from your own subject area or even texts from your own website are reworked so you can put into practice what you’ve learned. At the end, there should be a question and answer session where all your questions will be answered to clarify any confusing topics. And, you’ll leave with a set of guidelines with the most important points to support your editors when they start out. Because everyone knows that, often, you have questions after you get started, there should be a contact person that can be contacted if there are any questions.
A content workshop makes also sense for your team if you decide to hire outside help to write your content. By having your employees understand the basics of good SEO content, they will better be able to evaluate the work of the external copywriters as well as be able to actively contribute to the content of your site in the future.
By the way: One hard and fast rule still exists, that can be told without any content workshop. “Keep the readers in mind, not the search engines.” In a content workshop you would learn, how to bring together the requirements of readers as well as search engines
