Ranking analysis
Ranking analysis measures the success of a Search Engine Optimization campaign. As its names implies, ranking analysis checks how keywords rank in search engine results. By analyzing the results over time, one can determine if the efforts from SEO have changed these rankings for the better. Please note, however, that a ranking analysis is not the only way to determine if the efforts of a Online Marketing campaign are successful: one should also pay attention to insuring that relevant keywords have been researched for the website as well as looking at the actual conversion rate of visitors who end up on the site from the search engine results.
Ranking analysis as an indicator of algorithm changes
Regular ranking analysis is not just important for checking on the effectiveness of an SEO campaign, it is also the first indicator to show if a search engine has changed its algorithm. If a search engine changes its algorithm, that is if it changes which criteria it deems important to rank a page on its search results page, the ranking of a website will usually change one way or another very quickly. Those experienced in Search Engine Optimization know that is important to watch the rankings closely to counteract any negative impacts from an algorithm change. This is why analysis tools like B2Suite dedicates a large percentage of resources to checking the placements of keywords in the search engines. This ranking analysis is key for SEOs to understanding if changes need to be made to a Search Engine Optimization campaign.
Ranking analysis of Top 100
B2Suite also consolidates information about all the websites that place in the Top 100 positions of each search engine. This gives a wealth of information about who the competitors are in a given sector. The ranking analysis of the competitors allows SEOs to understand why these competitors may rank better for any keyword and create a better strategy to improve the campaign for their client.
