Mobile SEO
More and more people are accessing the Internet through their mobile devices. The availability of better and more smartphones and tablets have contributed to this trend as well as the more affordable data plans. People have grown accustomed to being able to check their e-mails or look for local information while on the go. As a result, optimizing websites for mobile search (mobile SEO) is also becoming more important.
What exactly is mobile Search Engine Optimization and how does it differ from regular SEO? Mobile SEO is concerned with the optimization of websites in order to display them correctly on mobile devices as well as optimizing a site for local search.
When using a mobile device, it is more important than ever that information is delivered quickly and in an uncomplicated way. If no mobile version of a website is available, users are often frustrated with normal web pages that are too small to read or display incorrectly. At worst, nothing will show or the site will display an error message.
When a site is correctly optimized for mobile search, only the most important information is displayed. Mobile pages are much smaller and have a reduced layout to insure the information can easily be read. Also, the page must load very, very quickly: People are much less patient when loading mobile pages than regular pages. In order to make the web-browsing on mobile devices more comfortable, the adaption of the site to the display of smartphones should be treated as an essential onsite measure of mobile SEO.
Mobile SEO for local Search results
Mobile SEO aims also to achieve that a website could be found quickly and easily in local results. What this means is that a user, while on the go, wants to find stores and services that are near to him. Mobile devices can transmit their location to the search engine and the search engine can send back results that include, for example, the nearest cash machine to the user. So, the idea of mobile SEO is to optimize the website not only to display correctly on the device, but to optimize the site for the product or service’s specific location.
