Creating a Twitter account
Creating a Twitter account is the first and necessary step in joining the microblogging system. You solely need a valid e-mail address. A Twitter account is created after registration yourself with a nickname, your e-mail address and a selected password on twitter.com.
As a corporation you should choose a concise username that is easily associated with you. You may need to register several accounts if, for example, people in different countries need to use different customer service e-mail addresses to contact you. In this example, it would be a good idea to add “_US” or “_UK” to point to the United States or the United Kingdom. It is important, therefore, to give some thought to your Twitter strategy before you do anything.
Twitter accounts allow you to place a short description about you and your company, the URL of your website, a profile picture and a background image. It is important to represent the corporate identity sufficiently, so that everyone can easily recognize, who is twittering.
Publicizing a Twitter account
Now you have a Twitter account, but no one reads your tweets. Try to integrate your account into your website, your newsletter or offline media. This is an easy way to allow visitors to see you have a Twitter account. Another way is to follow other Twitter accounts and communicate with other Twitter users, comment on their tweets and redistribute them (re-tweet). The key thing to keep in mind: post interesting tweets, which are likely to be re-tweeted by other users and therefore spread throughout Twitter. In this way, you’ll acquire regular followers.
Maintaining a Twitter account
A Twitter account has to be maintained and watched. A huge no-no is, for example, sending tweets and not reacting on the responses. Being part of the Twitter network is work! Social Media experts would be glad to support you and help you keep up with the day-to-day maintenance of a Twitter account. In close collaboration with you they create and manage your Twitter account, integrate it to your Social Media strategy strategy and suggest you other relevant Online Marketing measures.
