Mobile advertising
Mobile advertising – the advertising on mobile Internet or in apps – has become much more prevalent due to the increased use of smartphones and tablet PC’s. Creating and activating mobile apps costs money, and since most users are rarely willing to pay for these apps, mobile advertising is one way to recover some of those costs.
Mobile advertising via banners and Co.
There are many forms of advertising – banners, skyscrapers, pop-up ads and flash layers, to name but a few. But for the mobile advertising, many of these are completely useless due to small-sized displays or technology that doesn’t interpret JavaScript.
Banners and text links are the most suitable media for mobile advertising. Standards in size and position have already been established for banners. In ad networks advertisers and publishers come together – here the advertisers allow publishers to use their advertising to integrate into their mobile pages. Many ad networks also have ways to include their advertising in mobile apps as well.
Mobile advertising in apps
When downloading apps, most users prefer the free version: most people are willing to pay only for exceptional services or added values. Mobile advertising within the app is an opportunity to provide apps for free. Here too, banners are a popular advertising form. Apart from this, it is a good idea to display advertisements while an app is being loaded – at that moment the complete attention of the user is focused on the screen and therefore the ad. The mobile advertising in apps can also be operated via ad-networks – with this, merchants and publishers, can anytime retain control about the modes of advertising as well as about the inclusion and position of the ads.
