Facebook is the most known social network worldwide. Facebook Inc. is a corporation in the United States that provides more than 600 million users to make contacts with people and keep in touch with them. Marc Zuckerberg is the founder and inventor of Facebook. He developed the site while he was a student. Soon after, Facebook was translated into almost 80 languages worldwide. The site is popular because it allows users to quickly post status messages that are displayed to their friends and visitors. People also use Facebook to play games , use applications and post pictures of themselves and others.
Facebook pages – a site for your corporation
There are several ways corporations can interact with their customers on Facebook: Facebook pages, Facebook Ads and the Facebook Places function.
Mostly the first step of getting involved with Facebook is creating a Facebook page. This is free and easy to do. Next, companies should put relevant posts and interesting things for fans to read. A Facebook “fan” is a follower of a page. People become a “fan” by clicking on the “like” button on a Facebook page.
The Facebook bulletin board is a great place for fans to interact with your company. The bulletin board allows people to ask and have questions answered, and various discussions to take place. The admin of the Facebook page should participate in these discussions, but it should never be from a “preachy” or salesperson viewpoint. People want to communicate with other “real” people, and not get a sales pitch. You can host special promotions such as discounts and goodies for your fans - that is a very good way to build a fan base.
Facebook Ads
Another opportunity for corporations on Facebook is through Facebook Ads. The advertisements are displayed while browsing on the network and are specially tailored to the individual preferences of the user. People who join the Facebook network, reveal a lot of information about themselves. In the course of time Facebook picks up a lot of data about the users – the age, their location, hobbies and much more. This allows advertisers to cater their advertising efforts only to those target groups they believe will most likely purchase their products. For example, advertisements can be targeted only to people of a certain age, gender, and who live only in a particular part of the country. This type of targeted advertising is very cost-effective and has a good return.
